Energia's Careers Page: A Transformation in Recruiting
Energia, a leading energy company, recognised the importance of an effective careers page as a recruiting tool. However, their existing page was not meeting the expectations of job seekers. As Lead designer, I helped to leverage Energia's brand and implemented a comprehensive redesign of their careers page within their corporate site. The new page focused on delivering relevant and informative content, highlighting key benefits, sharing real-life employee stories, and improving the overall user interface and user experience.
Objective:
The primary objective of the project was to transform Energia's careers page into a valuable resource for job seekers, aligned with their brand identity. The goal was to create an engaging and informative platform that effectively highlighted the company's values, culture, and opportunities. The project aimed to attract top talent, improve candidate experience, and strengthen Energia's employer brand.
Approach:
Brand Alignment: I conducted a thorough analysis of Energia's brand identity, values, and messaging. By aligning the careers page with the overarching brand, ensuring consistency in visual elements, tone of voice, and messaging, creating a seamless experience for job seekers.
Content Strategy: A comprehensive content strategy was developed to provide relevant and informative content to job seekers. This included showcasing the key benefits of working for Energia, sharing real-life employee stories, and highlighting career growth opportunities within the company.
Visual Redesign: The existing careers page underwent a complete visual overhaul. With a focus on improving the overall user experience by implementing intuitive navigation, clear call-to-action buttons, and a visually appealing design.
Real-Life Employee Stories: By collecting and curating real-life stories from Energia employees, enabled the highlighting of their experiences and career progression within the company. These stories provided job seekers with valuable insights into the company culture and created a sense of authenticity.
Mobile Optimisation: Recognising the importance of mobile usage in job searching, and ensure that the careers page was fully optimised for mobile devices. This allowed job seekers to access and engage with the content seamlessly on any device.
Results:
Enhanced Recruitment Potential: The redesigned careers page became a powerful recruitment tool, attracting a higher number of qualified candidates to Energia's job openings.
Improved Candidate Experience: The user-friendly UI and intuitive navigation on the careers page provided a positive experience for job seekers, facilitating easy access to relevant information and application processes.
Strengthened Employer Brand: By showcasing the company's values, benefits, and employee stories, Energia's employer brand was strengthened, attracting candidates who align with the company's culture and values.
Increased Job Seeker Engagement: The informative content and visually appealing design captured the attention of job seekers, resulting in increased engagement, longer page visits, and higher conversion rates.
Positive Feedback: Energia received positive feedback from job seekers, acknowledging the user-friendly interface, informative content, and overall improvement in the candidate experience.
Conclusion:
The redesigned careers page successfully transformed Energia's recruitment efforts by leveraging their brand identity and improving the user experience. Through brand alignment, informative content, and a revamped UI/UX, Energia's careers page became a valuable resource for job seekers, effectively highlighting the company's culture, benefits, and career growth opportunities. The enhanced recruitment potential, improved candidate experience, and strengthened employer brand contributed to Energia's ability to attract and retain top talent in a competitive job market, positioning them as an employer of choice in the energy industry.