Eason bookstore
Revitalising the Online Platform for a 500% Increase in Revenue
A successful collaboration with Eason Bookstore, a renowned retailer, to revamp their online platform. By addressing the existing challenges, integrating all aspects of user experience, and enhancing the visual appeal, we enabled Eason to achieve a 500% increase in online revenue. Through a back-to-basics approach, we unlocked their full potential, focusing on commerce, content, payments, loyalty programs, and gifting. By refreshing the tired and outdated interface with a fresh UI that honoured the heritage brand principles, we helped Eason deliver a personalised and warm experience for their users.
We took a comprehensive approach to identify the core elements required for a successful online platform. By analysing Eason's goals and target audience, we aligned our strategy with their business objectives
Integration of User Experience Aspects: We integrated all aspects of the user experience, including commerce, content, payments, loyalty programs, and gifting. This holistic approach ensured a seamless and convenient experience for Eason's customers.
Visual Enhancement: We refreshed the tired and outdated interface with a visually appealing design. While incorporating modern UI trends, we paid close attention to Eason's heritage brand principles, preserving their unique identity.
Personalisation and Warm Experience: To create a personalised experience, we leveraged customer data to tailor recommendations and promotions. By implementing intuitive navigation and interactive features, we fostered a warm and engaging environment for users.
Results
500% Increase in Online Revenue: The revitalised online platform contributed to a remarkable 500% increase in Eason's online revenue, surpassing their previous performance.
9.5% Conversion Rate: The seamless and personalised user experience led to an impressive 9.5% conversion rate, converting a significant portion of website visitors into paying customers.
Coherent and Integrated Platform: The integration of various aspects, such as commerce, content, payments, loyalty programs, and gifting, eliminated friction points and provided a unified experience for users.
Enhanced Brand Perception: The visually appealing design and alignment with Eason's heritage brand principles resulted in enhanced brand perception among customers, reinforcing Eason's position as a trusted and customer-centric bookstore.
Conclusion
Through our collaboration with Eason Bookstore, we successfully revitalised their online platform and achieved exceptional results. By adopting a back-to-basics approach and integrating all aspects of the user experience, we transformed the site into a coherent and visually appealing platform. With a 500% increase in online revenue and a 9.5% conversion rate, Eason Bookstore experienced substantial growth in their online business. The personalised and warm experience we created further solidified Eason's reputation as a leading bookseller.