The successful rebranding efforts were undertaken by myself and the team for Moneycorp, a leading financial services company. By strategically planning, collaborating cross-functionally, and employing prototypes every step of the way, we were able to apply Moneycorp's new brand identity to its entire website.
This comprehensive approach resulted in a coherent system that could be easily customised through the Optimizely CMS. Additionally, we focused on optimising the responsive navigation to create a smooth and enjoyable customer journey.
Objective
The primary objective of this project was to rebrand Moneycorp's website and align it with their new brand identity. The goals included creating a visually appealing and functional website, ensuring a seamless user experience across devices, and enabling easy customisation through a content management system.
Methods and Processes
Strategic Planning: We conducted in-depth strategic planning sessions with the client to understand Moneycorp's goals, target audience, and brand positioning. This information served as the foundation for the subsequent design decisions.
Research: Extensive research was undertaken to gather insights about the market, competitors, and user preferences. This research informed the design process and ensured that the rebranding efforts aligned with current trends and customer expectations.
Cross-Functional Collaboration: Our team collaborated closely with various departments within Moneycorp, including marketing, design, development, and content. This collaborative approach ensured a holistic perspective and seamless integration of the new brand across the website.
Wireframing and UI Design: We created succinct and comprehensive wireframes that served as the blueprint for the website's layout and structure. By considering the various components and designing the user interface (UI), we established a consistent and visually appealing system that could be implemented across all Moneycorp projects.
Integration with Optimizely CMS: To enable easy customisation and updates, we integrated the website with the Optimizely CMS. This empowered the Moneycorp team to make content changes without requiring extensive technical knowledge, maintaining the brand consistency and agility.
Reviewing Responsive Navigation: We paid special attention to optimising the responsive navigation, ensuring a smooth and enjoyable customer journey across different devices. By conducting thorough reviews and implementing best practices, we enhanced the website's responsiveness and usability.
Results and Outcomes:
Moneycorp's rebranded website showcased a coherent and visually appealing design, effectively reflecting the new brand identity.
The integration with Optimisely CMS provided the client with the flexibility to easily customise and update the website's content.
The responsive navigation enhancements improved the user experience, resulting in a seamless and enjoyable journey for users across devices.
Through our comprehensive approach, Moneycorp now has a scalable and adaptable design system that can be extended to future projects.
Conclusion:
The rebranding of Moneycorp's website involved strategic planning, research, cross-functional collaboration, and prototyping. By employing these methodologies, we successfully applied the new brand identity to the entire website, created a coherent design system, and ensured an enjoyable user experience. The integration with Optimizely CMS allowed for easy customisation, while the optimised responsive navigation enhanced the overall customer journey. Our collaborative efforts resulted in a successful rebranding solution that met Moneycorp's objectives and positioned them as a modern and customer-centric financial services company.